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The Village Company wants to reintroduce the venerable deodorant brand to a new generation.
March 19, 2024
By: Lianna Albrizio
Associate Editor
Soft & Dri says it’s upping its aluminum-free deodorant game with the debut of a new sleek look and two mood-matching scents. The longstanding deodorant brand is also bringing back a classic. “While the brand has been around for nearly 60 years, we wanted to reintroduce Soft & Dri to a new generation of women with features and benefits that are important to them,” said Michelle Hanson, VP of marketing at the Village Company. “Our goal was to create something new a...
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